Frutiger Aero

Gloss and grass the operating system era when technology promised it would feel like the natural world

Frutiger Aero aesthetic photography reference
Referencefrutiger aero
Shoot Brief · Call Sheet● TC 00:00:00:00
AestheticFrutiger Aero
Roll025
Status0 / 5 Shot
LightStrong backlight through a translucent ele
WardrobeClean, optimistic, tech-company casual cir

Shot list

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FR·01A
Portrait against a green landscape with soft lens flare in the frame, the subject in clean, optimistic clothing
FR·02A
Close detail of water drops on a glossy surface with strong backlight creating the frutiger aero luminosity
FR·03A
Environmental shot of a person using an early-era laptop in a green outdoor space, the tech and nature coexisting
FR·04A
Wide shot with aurora borealis or similar atmospheric phenomenon visible the natural world as screensaver
FR·05A
Close beauty portrait with dewy skin and a clear blue sky with soft cloud, referencing the desktop wallpaper
Roll
00 / 05
⌁ LightingStrong backlight through a translucent element leaf canopy, water, glass creating the luminous quality that defined the Vista era; supplement with a cool front fill that reads as ambient sky light

strong backlight through a translucent ele ✦

⌁ WardrobeClean, optimistic, tech-company casual circa 2006: fitted t-shirts, clean chinos, white sneakers; the palette is the same as the Windows Vista default themes

clean

Director noteApply an aqua or sky blue gradient as a color wash in post, very subtly, at about 10% opacity the frutiger aero color temperature leans distinctly cooler than standard daylight and the gradient reinforces the sense of a world with more sky in it

Locations

Lush green landscape on a clear dayGlass building exterior with reflected skyOutdoor technology campus in green surroundingsBotanical garden with a water feature

Explore the aesthetic

Style guide
Color palette

About this brief

How do I photograph the Frutiger Aero aesthetic?
Gloss and grass the operating system era when technology promised it would feel like the natural world. Apply an aqua or sky blue gradient as a color wash in post, very subtly, at about 10% opacity the frutiger aero color temperature leans distinctly cooler than standard daylight and the gradient reinforces the sense of a world with more sky in it
What shots should I get for a Frutiger Aero photo shoot?
Capture: Portrait against a green landscape with soft lens flare in the frame, the subject in clean, optimistic clothing; Close detail of water drops on a glossy surface with strong backlight creating the frutiger aero luminosity; Environmental shot of a person using an early-era laptop in a green outdoor space, the tech and nature coexisting; Wide shot with aurora borealis or similar atmospheric phenomenon visible the natural world as screensaver; Close beauty portrait with dewy skin and a clear blue sky with soft cloud, referencing the desktop wallpaper.
What lighting works for Frutiger Aero photography?
Strong backlight through a translucent element leaf canopy, water, glass creating the luminous quality that defined the Vista era; supplement with a cool front fill that reads as ambient sky light
Where should I shoot Frutiger Aero photography?
Good locations include: Lush green landscape on a clear day, Glass building exterior with reflected sky, Outdoor technology campus in green surroundings, Botanical garden with a water feature.
What wardrobe works for Frutiger Aero photography?
Clean, optimistic, tech-company casual circa 2006: fitted t-shirts, clean chinos, white sneakers; the palette is the same as the Windows Vista default themes

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